HA4 Task1 - The Purpose of Concept Art

Exploration
The first stage of concept art is exploration. It is used to find out what it is you want and how you generally want it to look. This is usually very roughly done and almost never coloured.
(non of the artwork examples are mine)








Approval
The second stage of concept art is approval. It is meant to display the work in a way to convince publishers/sponsors to give you the go ahead with the art. This is usually a neater, more detailed, sometimes coloured, version of the first stage.

Anatomical art (character) 
http://androidarts.com/cortexcommand/Faction_CMF/cmf_lineup.jpg











Object art 



https://s-media-cache-ak0.pinimg.com/236x/61/31/7f/61317f15d1fc7f08f55adacc69973ff8.jpg

















Environment art

http://www.gamer.ru/system/attached_images/images/000/436/103/normal/db-environment-concept1.jpg?1318341864





Promotion
The third stage of concept art is promotion. It is intended to show off the work to the public in order to generate interest and hype. This is usually extremely well done, highly polished and always coloured. It also sometimes looks better than the game itself.

Anatomical art (character) 


http://vignette4.wikia.nocookie.net/steamtradingcards/images/8/8d/Cortex_Command_Artwork_2.jpg/revision/latest?cb=20141007073048











Object art 
https://cdn1.artstation.com/p/assets/images/images/000/135/169/large/kirill-chepizhko-10515203-10152581392809470-4792845909192335688-o.jpg?1443929887?dl=1












Environment art


http://www.wallpaperfo.com/thumbnails/detail/20120430/digital%20art%203d%201920x1200%20wallpaper_www.wallpaperfo.com_59.jpg